| Media Rights Capital (MRC), the leading independent film, television and digital studio, and ShineReveille International, the international sales and distribution arm of the Shine Group, today announced a joint venture for international distribution of their television content.
The partnership creates the largest independent distribution stream of scripted broadcast content on the international television market. MRC's scripted and non-scripted slate for the upcoming 2008-2009 seasons includes such highlights as The Goode Family on ABC, Outnumbered on Fox, The Life and Times of Tim on HBO, Rita Rocks on Lifetime, and additional network programs that will be announced at the upfronts in New York. ShineReveille represents a programming slate from a wide array of independent producers and broadcast networks, including The Listener on NBC, The Moment of Truth on Fox, American Gladiators on NBC and MasterChef on the BBC.
ShineReveille will unveil the company's complete line-up of shows, including several new scripted series, when international acquisition executives arrive in Los Angeles for the annual May screenings next month, when major U.S. program suppliers preview their new fall shows each year.
"This joint venture enables us to undertake our own international distribution with partners who are like-minded about the future of the television business," said Asif Satchu, co-CEO of MRC. "This is one of those rare situations where everything about the deal makes perfect sense for all parties."
"We are delighted to join forces with Liz, Chris and the rest of the ShineReveille team," said Keith Samples, President of MRC TV. "The production and distribution of television content is increasingly a global business and this venture creates a strong global distribution operation with a deep roster of quality programs."
"We are proud to be partnering with MRC, an independent company that like our own understands the importance of holding on to rights for both financial and creative reasons," said Elisabeth Murdoch, chairman and CEO of the Shine Group. "ShineReveille is a producer-led distribution company and this is a natural fit for both companies."
"This partnership cements our standing as one of the world's leading distribution organizations, not only for unscripted content, but now for network scripted series as well," said Chris Grant, president of ShineReveille International. "It allows us the unique opportunity to provide our clients worldwide with an even more diverse range of content and the best that scripted television has to offer."
Grant will oversee sales for the joint venture beginning immediately, including select third party opportunities. Samples will continue to seek talent partners and new properties and MRC will continue to finance and develop programming. |